I work from discovery to delivery with a focus on metrics, technical feasibility, and consistency.
Experience in banking, e-commerce, AI (voice), and design systems.
Senior Product Designer
Hello, I am Fernanda Abarca.
I am a Senior Product Designer with 8+ years in digital products, with a strong background in finance and e-commerce.
I have worked on projects for Itaú, XP Inc., Banco Safra, AB InBev and Natura LATAM, collaborating with multidisciplinary teams in Portuguese, Spanish and English. On a daily basis, I combine discovery, metrics and technical feasibility to design experiences that generate results — from complex flows to scalable design systems.
Open to opportunities as a Senior Product Designer with a path to Product Design Lead.
I define the problem clearly, align business objectives, and translate them into success criteria (e.g., success per journey, CSAT/NPS). I leave with hypotheses, MVP scope, and a validation plan.
Metrics-driven discovery
Decisions with clear trade-offs
I work with product and engineering to unlock decisions and reduce risk. I make it clear what you gain/lose (deadline, cost, complexity, quality) and prioritize viable solutions without losing the experience.
UX for critical journeys
Scale with Design System
I structure complex flows with information architecture and cognitive load reduction. I deliver ready-to-implement screens and interactions, focusing on clarity, responsiveness, and accessibility.
I build and evolve design systems to accelerate delivery and maintain consistency. I define guidelines, and governance to facilitate adoption by teams and sustain continuous product evolution.
How I work
Visual & Craft
Human in-The Loop AI Interface
Enterprise UI Kit
Travel Services Platform
Wearable Safety Ecosystem
Corporate Travel Management
Visual & Craft
Human in-The Loop AI Interface
Enterprise UI Kit
Travel Services Platform
Wearable Safety Ecosystem