I am a Senior Product Designer based in São Paulo, with over 15 years of experience in design and more than 6 years working on digital products. I work across the financial services and e-commerce sectors, designing end-to-end web and mobile experiences, from Discovery and flow definition to high-fidelity prototyping and engineering handoff.

I have worked on projects across multiple domains, including financial products, fintech, digital banking, payment services, Consumer Products, e-commerce, energy, and digital products, through BRQ Digital Solutions and Avanade, as well as international projects across LATAM and North America.

My experience includes information architecture, usability testing, data-driven continuous improvement, and building consistency through Design Systems and DesignOps practices.

Everyday tools and methods: Figma, stakeholder facilitation, prototyping, documentation, and alignment with multidisciplinary teams.

Languages: Portuguese and Spanish (fluent) and English (B2).

Professional headshot of a smiling woman with curly hair and glasses wearing a black sweater.
Professional headshot of a smiling woman with curly hair and glasses wearing a black sweater.

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Fernanda Abarca, 2026